The RBS 6 Nations in 2017 went down as a pretty special one, especially for England fans. And thanks to Sharp Stream, The Telegraph were able to showcase this year’s tournament’s post-match analysis, including England’s failed bid to secure the Grand Slam.
The move into the sporting features is down to the success of The Telegraph’s frequent podcasting ventures. The move into live broadcasting has added to The Telegraph Group’s cross-platform credentials with its print titles already part of a news service and the group have been making strides in implementing its cross-media strategy and this includes the partnership with Sharp Stream.
The post-match feature was instrumental in the 6 nations coverage, this portal gave listeners all the post tournaments stats, player profiles, team profiles, extensive match previews and play ratings.
With almost 8 million weekly readers and listeners online alone during the RBS 6 Nations, the move into radio streaming features for The Telegraph was an excellent demonstration of the way radio features has the ability to engage listeners and a target audience, with the features Sharp Stream are able to offer, at the forefront of radio streaming.
By The Telegraph using the Sharp Stream features to drive an audience of Rugby fans to listen online, the campaign was a real success, seen in the strength of numbers alone that listened throughout the duration of the tournament.
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